How important is trust in establishing long-term business relationships? Well, trust in general is important in any type of relationship, because you can’t have a true one if you don’t trust the other person. Now for business specifically it is very important, cause now it involves people’s money and livelihood, one example of a business relationship could be the publisher and the studio in the video game world. The studio needs to be sure the publisher will do a good job advertising and using connections for the game, while the publisher needs to be sure the studio will meet up to its expectations for a game and won’t just steal the initial money. You can also apply this to the consumer on producer, if the producer puts out a bad product people are less likely to trust and buy from them again, while a producer needs to trust in the consumers wanting to buy the product. In the service world the customer needs to be sure the service they receive is good and not a rip off, while the service provider needs to trust the customer for the money being given. (I’m using my dad’s construction business as my focus on this, he takes the money after the job is complete.) You see, if there isn’t trust between any of these, then nothing would happen, the studio will not get to publish a game, while the publisher misses out on a good chance for money, and everyone else misses out on good products and services, and all the businesses don’t get their money.